An old product was being relaunched into market and required new packaging, campaign, and Amazon PDP assets. Partnering with the lead designer, I worked on a flexible design system that could meet various design needs within multiple touchpoints. This design system was then used as the guideline to standardize additional Amazon PDPs and create cohesiveness between products. This was a large-scale project and my role included supporting the packaging designer with production to working with art directors and brand strategists on the launch campaign assets.

Agency: The Stable, Part of Accenture Song

WD-40 Precision Pen Relaunch