With her design work, Kathy focuses on scaling and adapting a brand’s identity at print, web, social media, and retail display touchpoints.
She is passionate about sustainability practices, accessibility principles, and is a fashion and beauty enthusiast.
As a Brand Designer with 7+ years of experience, Kathy has designed for a variety of commerce-based businesses of all scale, connecting brands with their consumers.
Agency: The Stable, Part of Accenture Song
Client: WD-40
An old product was being relaunched into market and required new packaging, campaign, and Amazon PDP assets. Partnering with the lead designer, Kathy worked on a flexible design system that could meet various design needs within multiple touchpoints. This design system was then used as the guideline to standardize additional Amazon PDPs and create cohesiveness between products.
View project. View live site here
Production Designer for WD-40 Precision Pen relaunch
Agency: Zehner
Client: Nécessaire
Collaborated with the client's in-house designer to merchandise the site on Shopify platform. Duties included uploading product photos and adding approved copy to site pages on the Shopify back end. Kathy worked alongside the Zehner dev team to ensure all client needs were meet and on time for site launch.
View live site here
Merchandiser for Fall 2021 site redesign
Agency: Zehner
Client: Boll & Branch
The client came to Zehner with a need to rework their existing site for the Shopify platform. Kathy worked to create and prep UI elements and a style guide. Once completed she then supported the lead designer throughout the project to ensure a 1:1 match was created in a working Figma file. This file, with an outline of modular components, was then used by the Zehner dev team for final build.
View live site here
UI Support Designer for site re-platform to Shopify
Client: OGX Beauty
The UI design lead tasked Kathy to create custom gradients and brand illustration to further enhance the OGX brand and it’s new site. Using the brand color palette, Kathy created a variety of gradient patterns for the client to utilize in both online and offline materials. She also drew custom icons for the website product cards and pages. Kathy then assisted the UI lead to ensure all pages were designed for the custom site build.
View project. View live site here
Brand Support Designer for website redesign
Agency: Zehner
Agency: Zehner
Client: Nixon Watches
Reworked existing site to fit within a new grid structure. Kathy utilized a modular design system while creating an effective and cohesive framework for the brand to repurpose throughout their site. Worked on a new filtering system and mini cart in collaboration with the UX lead to better enhance the checkout experience.
Case study to come. View live site here
Lead UI Designer for site re-platform to Shopify
Past Clients
• Healthcare
• Beauty, Fashion, Lifestyle
• Consumer Packaged Goods
• Direct to Consumer
• Shopper Marketing
Industry Experience
Functional Experience
• Creative File Management
• Production Design
• Style Guides
• Print Materials
• Campaign Graphics
• Photo Retouching
• Website Merchandising
Kathy is very committed and hard working, she puts a lot of thought and care into her work, and is always open to constructive feedback. She is a great collaborator and always ready to support or partner with other designers and creatives, plus she is incredibly organized and pays attention to detail. Some of her experience includes layout design, print production, UI, and packaging design. Kathy is especially passionate about sustainable packaging research and implementation. I strongly recommend Kathy for anyone looking for a talented, passionate and dedicated designer.
Vero Romero
Associate Design Director
The Stable, Part of Accenture Song
My experience working with and managing Kathy for almost three years was really positive.
